mdg | Event Marketing Agency for Trade Shows and Associations

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Nondues Revenue Readiness Quiz

Step 1 of 7

14%

Use this 2-minute test to see where you stand in five areas that are necessary for building nondues revenue.

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Score your Revenue Concentration(Required)

1 – 80% of revenue comes from membership dues

2 – Dues make up 60%-80% of revenue; mixed with event and sponsorship income

3 – Dues make up less than 60% of revenue, with at least 2 nondues revenue streams

4 – Balanced portfolio; no single revenue stream brings in >40%

Score your Content Infrastructure (CE)(Required)

1 – CE courses exist but aren’t commercialized

2 – Limited content catalogue sold to non-members

3 – Structured learning products with pricing and packaging

4 – Scalable LMS platform; content sold independently

Score your Audience Data Maturity(Required)

1 – Member database only; limited external data

2 – Some nonmember data; basic segmentation in marketing

3 – Prospect lists, engagement tracking, CRM in use

4 – Multisource data, audience personas, predictive targeting

Score your Marketing Capability(Required)

1 – Marketing consists of member newsletters and event promotion

2 – Some digital channels utilized; limited paid promotion

3 – Dedicated digital/content strategy; campaign capability

4 – Full-funnel marketing for each revenue stream

Score Your Organizational Alignment(Required)

1 – Nondues revenue not on strategic agenda

2 – Discussed but no dedicated owner or budget

3 – Assigned owner, budget allocated, board awareness

4 – Nondues revenue in strategic plan with KPIs

Washington, DC ∙ Alexandria, VA ∙ Chicago, IL ∙ Glasgow, UK

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