Insights

SuperZoo 2019 Celebrated a 5% Increase in Attendance

MONROVIA, CA (September 27, 2019) – SuperZoo, produced by World Pet Association (WPA), opened its doors to host the pet product community, August 20-22, 2019, in Las Vegas, Nevada. The largest North American pet product marketplace welcomed more than 21,000 participants and 2,100 exhibitors. The show’s longtime attendee acquisition partner, mdg, employed an integrated omnichannel strategy which included attendee communications, digital, social and PR efforts. As a result, verified attendance increased by 5% over 2018. To support the success of the campaign, mdg created industry- and show-specific original content which increased community engagement and the show’s Instagram following by 45%.

“It’s always wonderful to reunite with the dynamic, passionate pet products community during SuperZoo,”said Jacinthe Moreau, WPA president. “WPA’s mission continues to be focused on growing and supporting our industry and serving as a catalyst for meaningful collaboration and advancement of the industry. With this as our guiding principle, we were thrilled to provide attendees with relevant, leading-edge education sessions, an unprecedented opportunity to discover innovative product offerings and value-added peer-to-peer networking.”

Courtney Harold WPA’s, VP, Sales and Marketing, now in her second year with the organization, celebrated the marked changes in show attendance, general enthusiasm and community engagement. “mdg has been a fantastic partner, consistently growing show attendance, increasing brand awareness and building social engagement to support our thriving community of pet product professional. As an agency, their team are dedicated to the success of the campaign. With a date shift and other competitive pressures, we could not be more pleased with the success of SuperZoo 2019,” commented Harold.

SuperZoo is scheduled to return to the Mandalay Bay in Las Vegas with the 2020 show dates set for September 1-3. For more information, visit www.superzoo.org.