BOMA INTERNATIONAL CONFERENCE & EXPO
PRODUCED BY BOMA INTERNATIONAL
The Building Owners and Managers Association (BOMA) International’s annual conference brings thousands of commercial real estate professionals together for education, networking and the industry’s latest innovations and trends.
WHAT WE DID
mdg created a suite of animated and static display ads incorporating the 2016 theme, in addition to launching a direct retargeting campaign aimed at three key audiences. Those who visited the expo page without registering were later served an ad stating that the expo hall was now free; those who lived within a 200-mile radius of the event saw ads saying “you’re just a quick drive”; and those who abandoned registration triggered ads highlighting a key feature of the show to entice them to reconsider.
