Jage Media planned to produce a number of regional conferences to build community state by state and leverage attendance in preparation for a national trade show. The first conference was scheduled for Colorado when the pandemic hit. Like everyone else, Jage Media pivoted to virtual. While the virtual events were deemed successful, Jage Media relaunched the brand for its in-person national event in Las Vegas. To help reintroduce the event to cannabis CPG brands and retailers, a launch video told the brand story and generated excitement using a combination of motion graphics and animation.