Retention Risk Diagnostic Quiz

Step 1 of 6

A 2-minute diagnostic for event leaders who want to grow without overspending on acquisition.

Welcome

First Choice

How do you currently track retention?

We actively track year-over-year attendee retention by segment (new vs returning vs lapsed).

We focus mostly on total registrations and acquisition.

We don’t formally track retention.

We look at returning attendee percentages, but not deeply segmented.

When attendees don’t return, do you know why?

We assume it’s budget or travel constraints.

We don’t have structured insight into non-returners.

Yes — we conduct post-event objective alignment and follow up with lapsed attendees.

We rely on post-event surveys from attendees who showed up.

What drives your marketing investment?

Mostly short-term pushes to hit numbers as registration approaches.

We rely primarily on past attendee loyalty and list promotion.

Heavy acquisition leading up to registration open and early bird.

A balanced mix of acquisition and retention campaigns year-round.

How confident are you that attendees leave having met their core objective (learning, networking, commerce)?

Very confident — we design around stated objectives and measure peak moments.

Somewhat confident — we assume strong programming drives satisfaction.

Unsure — we measure NPS but not objective completion.

Not confident — we focus more on logistics and overall attendance.

What is happening with your audience composition?

We are successfully attracting and retaining Millennials and Gen Z.

Our core audience is aging, but acquisition has kept numbers steady.

We are seeing legacy attendees retire and replacement isn’t keeping pace.

We see gradual generational shift but haven’t adapted significantly.

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