mdg | Event Marketing Agency for Trade Shows and Associations

By 2030, Generation Z will make up 30% of the workforce — and already, this generation of digital natives accounts for a large portion of event organizers’ prospect pools. That means this is the time to take a long, hard look at your event marketing and ensure that it delivers the authenticity Gen Zers prize.

The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your membership campaign.

As association marketers, we are often guilty of focusing so myopically on our own industry, profession and/or offerings and forget there’s a whole world spinning around us. As an account strategist, I find it very important to thoughtfully incorporate current events, trends and news into client communications.

Now is always the “right time” to make your campaign more meaningful and relevant. Contact us to learn how today.

There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like years in career or membership history.