mdg | Event Marketing Agency for Trade Shows and Associations

As the clean energy industry evolved beyond solar alone, mdg helped RE+ develop a new brand and long-term strategy built for a broader market.

With just a little over a month until public launch, mdg helped New Hope Network replace a decades-old event identity with an entirely new brand built for the evolving CPG industry.

Using stakeholder research, brand analysis and market insights, mdg helped ASIS International transform its legacy flagship event — while protecting decades of brand equity.

“AI slop” has become shorthand for something many people feel instinctively: Content is everywhere, but much of it feels repetitive, rushed or hollow.

Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Newtopia Now, a natural, organic and conscious products industry expo.