mdg | Event Marketing Agency for Trade Shows and Associations

To expand its global reach, IFT FIRST needed an international strategy that would turn high-potential markets into verified attendees and long-term growth opportunities.

The uncrewed technology industry relies on collaboration across borders. mdg helped XPONENTIAL reflect that reality by connecting the event with new audiences.

Through a strategic international delegation program, mdg helped IBIE expand its global reach and build momentum between event cycles.

Through strategic market selection and localized outreach, mdg helped the National Restaurant Association Show surpass its most ambitious attendance goals.

Justifying attendance and exhibiting in uncertain conditions? This practical messaging framework makes it easier.

International attendance has long been one of the clearest indicators of an event’s global relevance. When professionals travel across borders to attend a show, the value of being there must outweigh the cost, complexity and time away.

Crises of regional disruption or instability are, above all, human crises.

New ShowReady Package helps organizers preserve international attendance as $250 Visa Integrity Fee impacts global participation