Get ShowReady:
U.S. Travel Support Package
International travel challenges — from visa requirements to rising costs and uncertainty — create barriers for would-be attendees. ShowReady gives you the strategies and tools to protect and expand your international audience.
What’s Changing
Global travel for business and events increasingly faces hurdles that can influence whether potential attendees register or follow through on attendance.
- Visa application requirements and fees that vary by nationality
- Complex documentation and processing timelines
- Unpredictable travel costs and ancillary charges
- Perceptions of difficulty or uncertainty among prospective attendees
How ShowReady Helps
ShowReady is your package to respond proactively. It gives you what you need to protect your event participation and simplify your outreach.
Impact Assessment
See what percentage of your international exhibitors/attendees are affected.
Market Guidance
Identify less-impacted regions for outreach.
Communication Tools
- Registration confirmation email copy with clear visa guidance
- Know Before You Go (KBYG) email copy tailored for attendees, exhibitors and speakers
- Website copy for FAQs or international resource pages
Why mdg
With decades in event & association marketing, mdg partners with you to turn disruption into opportunity. We blend strategy, creativity and data to make sure your events keep growing, even when external challenges arise.
Get Started
Let’s talk about safeguarding your event’s international audience.
