mdg | Event Marketing Agency for Trade Shows and Associations

Trade show professionals are uniquely remarkable individuals – combining expertise in strategic planning, project management and operational execution to flawlessly produce events of great scope and magnitude, year in and year out.

In an increasingly digital media environment, you have to get more creative with how you use press releases to reach trade media. It can still be an incredibly effective tool—but only when done right.

Milestone birthdays can evoke a sense of jubilation. They may also highlight the need for change.

Nowadays, many events are experiencing verified rates of 50 percent (and sometimes worse). Here are a few of the tactics we are using to keep registrants excited and engaged all the way up to the show.

In Chicago, Galen Poss, Gary Shapiro and Greg Topalian discuss the evolution of the existing trade show model, as well as the tools, technologies and methods for facilitating commerce that will (hopefully) keep face-to-face, experiential media the preferred choice of CMOs.

China is a large and complex market that poses many cultural and political barriers for traditional methods. But if done right, the most populous nation in the world also presents huge potential.

Website redesign projects are infamous for “scope creep.” The key to keeping things on track? Preparation! With a thorough discovery process, you can help ensure your site comes in on time and under budget.

More than 200 event industry executives gathered at Sam Lippman’s ECEF to glean inspiration and share ideas for creating and promoting trade shows and conferences—now and into the future.

NPE2015 was the largest in its 69-year history, the best attended and the most international. Here are just a few strategies and tactics used by mdg and NPE that contributed to the record-breaking results.

Finally. After months of calling and following-up, you get that coveted media interview. The timing is right, the outlet is right. Now, how do you make the most of the opportunity?