mdg | Event Marketing Agency for Trade Shows and Associations

The only thing bigger than Cynthia Erivo’s riff at the end of “Defying Gravity” is the marketing blitz that catapulted “Wicked: Part One” into the stratosphere as the highest grossing Broadway musical adaptation of all time.

mdg president and chief strategist Kimberly Hardcastle shared “How to Unleash the Power of an Event Brand to Increase Attendance” at the next Attendee Acquisition Roundtable.

For the twelfth year in a row, mdgers performed Random Acts of Kindness to start the new year off on a charitable note.

Marketers have embraced data-driven personalization, automation and the growing power of influencers, among other key trends. And soon, a new year will bring even more new tools, tactics and technologies that will enable us to better reach and communicate with the audiences that participate in our trade shows and conferences.