Insights
mdg Presented Proven Audience Conversion Tactics at AAR
mdg account strategist Ingrid Thorson joined Donna Page, Vice President of Marketing & Insight at the National Association of Broadcasters, to present “Building a Predictable Pipeline: How to Discover, Nurture and Convert New Audiences” at the Attendee Acquisition Roundtable in Arlington, Virginia.
Building a Predictable Pipeline: How to Discover, Nuture and Convert New Audiences
Thursday, October 17, 2024
8:00am – 4:30pm
VA Tech Executive Briefing Center, Arlington, VA
8:00am – 4:30pm ET
Discover how NAB Show®, the leading event in broadcast, media and entertainment, is building its future by broadening and engaging new audiences. This exciting case study reveals a strategic, three-year journey from awareness to conversion, featuring unconventional tactics, surprising results and creative insights for applying this approach to your next event, regardless of budget.
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