Insights

mdg Hosted Pre-ECEF Executive Roundtable

mdg presented Leading Through Geopolitical Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of Independent Show Organizers (SISO).

Tuesday, May 27
3:30 – 5:00pm ET
Howard Room
Marriott/Residence Inn
Washington, D.C.

Leading Through Geopolitical Disruption

Uncertainty and disruption are (or should be) reshaping how we lead. Moderated by industry experts, this 90-minute high-level executive roundtable will focus on geopolitical changes impacting U.S.-based events and necessary adaptations to event strategy, attendee marketing, exhibitor/sponsor sales, international visitor acquisition and financial forecasting. Participants will gain fresh perspectives to fortify their events against an unpredictable business landscape.

Hosts

Kimberly Hardcastle-Geddes
President, mdg

Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo! and Lippman Connects events. She’s also the mom of a TCU Horned Frog, wife of a retired Navy pilot, Peloton addict, reader, runner and believer in civil rights.

vincent polito

Vincent Polito
CEO, SISO

With more than 20 years in senior leadership positions in the industry, Vinnie is generally recognized as a content development and execution specialist. During his career, he’s had two international postings, launched events on five continents and developed highly specialized conferences in technology, life sciences and healthcare. He is also the past Chairman of the International Association of Exhibitions and Events (IAEE), the leading organization in the conference and trade show industry.