mdg | Event Marketing Agency for Trade Shows and Associations

Insights

mdg Proves Why Inclusion Is Good Business at SISO Leadership Conference

mdg president Caitlin Fox presented a session at the SISO Leadership Conference. Registration can be found on the SISO website and details are below. 

August 20, 2025 
1:30pm – 2:00pm 
Indiana Convention Center 
Indianapolis, IN 

Why Inclusion Is Good Business 
In a time when even the word “inclusion” can spark debate, event organizers may feel pressure to stay neutral. But inclusion isn’t about politics — it’s about people. And when done with authenticity, it’s also smart business. This session will address why meaningful inclusion efforts — not just seasonal posts or stage moments — drive attendee connection, brand trust and long-term loyalty. Backed by research and real-world examples, a panel will challenge leaders to rethink what representation really means and how it can be embedded into the event experience in practical, impactful ways. 

Caitlin Fox
As president of mdg, Caitlin leads with a sharp focus on outcomes, assembling the right talent and turning strategy into measurable success. Over the past decade, she has helped build mdg into an industry powerhouse, shaping marketing strategies for some of the world’s most recognized tradeshows and events. 

Caitlin brings a combination of practical expertise and global perspective, supported by dual MBAs in marketing and international business. She connects shifting audience behaviors, generational trends and technological change to craft modern marketing approaches that drive relevance and long-term value. 

Caitlin speaks regularly on the evolution of event marketing, generational change in B2B audiences and how data and creativity work together to drive meaningful brand engagement. She is an active voice in shaping the future of the events industry.