Insights
IAEE SE Chapter to Featured Session From mdg SVP
mdg former senior vice president Jacquelyn Wells spoke at the International Association of Exhibitions & Events Southeastern Chapter Luncheon.
October 23, 2025
11:15am – 1:30pm
Gas South District – Convention Center
Duluth, Georgia
What’s Working to Drive Attendance in Today’s New Marketing Reality
Jacquelyn shared what’s working and not working in today’s marketing reality. She covered ten top trends, including digital and influencer marketing, as well as how to harness data to attract new and international markets.
Jacquelyn Wells
Jacquelyn’s ability to drive results for her clients is rooted in strategy and powered by her competitive desire to “win.” She loves tackling new challenges and crafting creative and innovative solutions that move the needle. Over the past 16 years at mdg, she has developed strategic marketing campaigns for clients such as AUVSI, Informa Markets, America’s Health Insurance Plans and the International Baking Industry Exposition. She has a Master of Business Administration from the University of San Diego, is a frequent presenter at industry events and has been instrumental in driving and managing the agency’s ongoing success.
Strategy. Ideas. Proof.
Delivered Monthly.
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