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Is Your Event in the Answer? A Commercial Guide to LLM Visibility
mdg senior vice president, digital Laura Davidson will lead a webinar in partnership with the Society of Independent Show Organizers (SISO). Details can be found on the SISO website and below.
October 27, 2026
1pm ET
Is Your Event in the Answer? A Commercial Guide to LLM Visibility
Search is changing – fast. For event marketers, commercial leaders and organizers, this session will reveal how audiences are using ChatGPT, Claude and other large language models to discover which events to attend, what determines whether your event appears in the answer, and the practical steps you can take now to increase visibility, registrations and revenue.

Laura Davidson is senior vice president, digital at mdg.
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