Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence. In short, someone with a growth mindset thrives on challenges, Read More…

Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should Read More…

Over the past two years, it’s become apparent that not all event-goers are created equal and that the values of our audiences are (or should be) influencing how we define Read More…