Inner Circle Archive
Adapting Your Attendee Acquisition Strategy
Over the last two years, the priorities, values and behaviors of our audiences have shifted. As such, event marketers must lean into new strategies for growing events and meeting attendees’ Read More…
Live Events: We Have Lift-Off!
Amid false starts and months of virtual experiences, in-person events are returning. The following case studies from recently staged live events highlight smart strategies, best practices and positive results that Read More…
New Year’s Resolutions for Event Marketers
The past year had its share of ups and downs – the vaccine rollout, the delta and omicron variants, the varying degrees of success with digital events, the return of Read More…
The Road to Recovery: A presentation in six acts
mdg, A Freeman Company hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). “The Road to Recovery: A presentation in six acts” Read More…
