Inner Circle Archive
Entrepreneurial Lessons for Event Marketing
According to Exhibit Surveys 46% of trade show attendees go to only one event per year. In a day and age when events compete for the same (and often shrinking) Read More…
Don’t Get Emotional
It’s far too easy, as business-to-business marketers, to forget that we are not, in fact, marketing to businesses. We’re marketing to people—people who have hopes, dreams, fears, ambitions, aspirations and Read More…
Top Takeaways from
Lippman Connects Exhibition
& Convention Executives Forum
On May 30, more than 200 event industry executives gathered at Sam Lippman’s ECEF in Washington, D.C., to glean inspiration and share ideas. As a proud event sponsor, mdg was there, eager to take it all in. In case YOU weren’t there, don’t worry, we took notes…Read More…
Let’s Get Digital!
Direct mail isn’t dead. Yet. Savvy event marketers are, however, anticipating and preparing for the moment the direct mail death knell finally rings. As attendee demographics change, the way prospects are identified and nurtured through the buying cycle must also change. As mdg’s director of social + digital, I often guide trade show marketers through the conversion from print to digital, typically with dramatic results.Read More…
