Inner Circle Archive
Conversion Tracking in a Post-Cookie World
While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably — and likely for good. Privacy legislation around the world has Read More…
What Event Marketers Can Learn from Taylor Swift (mdg’s Version)
As an event marketer (regardless of whether you’re a Swiftie or a non-believer), you can learn a lot from Taylor Swift’s clever approach to promoting her music, her shows and Read More…
Thinking Beyond the Next Show: 3 reasons to start marketing 2027 events now
Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Within this framework, tactics and budget are exhausted on activities aimed at driving immediate Read More…
Why So Serious? 10 Easy Social Media Trends to Try Today
If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event?
In the immortal words of Meghan Read More…
