Inner Circle Archive
Registration is down and it’s almost show time?
Purr-plexed by slow registration? Consider this: Freeman’s proprietary research shows that roughly half of attendees register just five weeks before show time. A new report from mdg reveals that 65% Read More…
What Can We Learn From Paid Membership Communities?
While the term “paid membership community” may technically be used to describe a traditional association, nowadays, it’s more commonly used to refer to an online business model that facilitates member Read More…
Do You Speak Attendee?
Success Starts Here! Content is king! Keep calm and …
Are your eyes glazing over yet?
Jargon is pervasive in marketing — and event marketing is no exception. Usually, you know it when Read More…
Events and AI: How Real Marketers Use Generative Tools
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Here’s how eight mdg specialists are thinking about these Read More…
