Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.
September 25, 2025
8:00am – 4:30pm
Virginia Tech Executive Briefing Center
Arlington, VA
What Attendees Want Now: Helping Exhibitors Adapt, Succeed, and Rebook
Today’s attendees expect more — and your exhibitors need help rising to the challenge. In this session, Kimberly Hardcastle shares seven data-backed insights from Freeman research that reveal how audience expectations are shifting and what that means for the exhibit floor. You’ll walk away with practical ways to coach exhibitors toward smarter pre-show prep, more engaging in-booth experiences and stronger post-show follow-up. Learn how to position your event not just as a place to show up, but as a place to show off — to the right people, in the right ways, with measurable results. Because when exhibitors meet attendee expectations, they come back.
Kimberly Hardcastle-Geddes
As Chief Strategist, Kimberly drives participation, elevates experiences and future-proofs events for Freeman clients. With a Master of Science in business administration, over two decades of industry experience and a unique ability to shift between analytical and creative thinking, she brings both discipline and imagination to solving complex challenges. Her expertise in event marketing, strategic planning, tactical execution and organizational design was shaped during her 24-year tenure at mdg, the agency she helped build before eventually selling to Freeman. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo! and Lippman Connects events. She’s also the mom of a TCU Horned Frog, wife of a retired Navy pilot, Peloton addict, reader, runner and believer in civil rights.
