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Solve the Non-Attendee Problem with mdg
mdg president Caitlin Fox moderated a session at the 2026 SISO Leadership Conference. Details can be found on the SISO website and below.
August 19, 2026
11:15am – 12:00pm
Seattle Convention Center
Seattle, WA
The Non-Attendee Problem: What the Research Says and What Leadership Has to Decide
Show organizers and their strategic partners discuss candidly what it actually takes to turn stagnation around and what has to change for marketing can do its job. Amanda Gochee, Group VP, Marketing Strategy at Clarion Events North America; David Saef, Chief Instigator at Freeman; and Marian Sandberg, Vice President and Brand Leader at Questex will join to examine real cases and what the path to recovery looks like.
Caitlin Fox is the president of mdg. She connects shifting audience behaviors, generational trends and technological change to craft modern marketing approaches that drive relevance and long-term value.
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