mdg | Event Marketing Agency for Trade Shows and Associations

Using audience research, competitive analysis and international market insights, mdg helped the International Baking Industry Exposition (IBIE) redefine its event growth strategy and expand beyond its traditional attendee base.

Facing post-pandemic attendance declines, AVIXA partnered with mdg to develop a long-term strategy for growing and evolving its annual flagship event, InfoComm.

To support ambitious revenue goals, mdg helped RE+ develop a five-year strategy focused on audience expansion, market opportunity and long-term sustainability.

Queer communities have been designing systems of belonging since long before “community building” became a line item in a marketing budget.

Walk some trade show floors and you’ll notice something that doesn’t always make it into post-event reports: It looks a lot like last year.

AI-powered discovery, led by tools like ChatGPT, Gemini and Copilot, is changing how people find solutions. And in doing so, it’s expanding who you’re competing against.

Is this the right moment to promote? And if so, how?

Successful networking is the No. 1 reason attendees return to an event. And yet, most organizers still don’t have a dedicated strategy or staff in place to design these experiences. The result? A growing gap between what attendees want and what events are delivering.

mdg Senior Account Director Rachel Scharmann will present a session with Lily Doerfler, Director of Digital Marketing & Events at AdvaMed, at the next Attendee Acquisition Roundtable.

Attendee retention isn’t just a measure of event performance; it’s one of the clearest signals of an association’s relevance.