mdg | Event Marketing Agency for Trade Shows and Associations

A strong social presence is now a baseline expectation for events, with Gen Z and millennials using it as a primary tool for discovery and validation — and often as default search engine, according to Sprout Social research. An event’s social profile has effectively become its first impression.

To reach younger foodservice professionals, the National Restaurant Association Show needed a channel that felt native to how the next generation discovers, evaluates and engages with industry opportunities.

mdg helped SUPERZOO scale its influencer marketing program — without sacrificing the credibility and community trust that made the show successful in the first place.

The International Builders’ Show had an established creator program — mdg helped transform it into a strategic driver of business results.

A strong social presence is now a baseline expectation for events, with Gen Z and millennials using it as a primary tool for discovery and validation — and often as default search engine, according to Sprout Social research. An event’s social profile has effectively become its first impression.

So many organizations are optimizing for conversions that they’ve unintentionally deprioritized the thing that makes conversions easier in the first place: community.

The influencer-event relationship then: transactional. The relationship now: a purpose-built partnership woven into the fabric of the experience.

Keeping up with social media news is like watching tennis — you could strain your neck with all the back-and-forth. One minute, TikTok is banned; the next, it’s back.

According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a strong and active social media presence is no longer optional — it’s essential.

According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a strong and active social media presence is no longer optional — it’s essential.