Event Industry Trend Report 2026
Do you want to know how your event marketing performance compares across the industry?
For the first time, Tag Digital and mdg have combined forces to create the 2026 Event Industry Trend Report – Full-Service Marketing Edition.
This year’s report expands beyond paid media to deliver forward-looking insights across paid, international growth, organic social, influencer strategy, registration performance and digital benchmarks.
We have aggregated global campaign data and strategic insight to create a one-of-a-kind industry resource to help determine what strong performance looks like in 2026.
Get ready to plan smarter, forecast more accurately, and align your marketing strategy with where the industry is heading.
Kickstart your 2026 campaigns with the latest data
This year’s report includes aggregated data from global event campaigns, including:
- Paid Media Benchmarks
- International Attendance
- Organic Social & Influencer Marketing
- Registration & Retention Strategy
What can you expect?
Dive into the latest 2026 trends and benchmark data drawn from January to December 2025 campaigns, broken down by:
- CPA by Objective, Industry and Platform
- CPC by Region, Industry and Platform
- CPM by Platform
- Strategic implications for organizers
For the first time, this edition combines trend analysis and benchmark performance data beyond paid advertising to give organisers a clearer picture of how to plan for the year ahead.
Confex Exclusive
We are offering early sign-up at Confex to be the first to receive the 2026 Event Industry Trend Report when it launches.
