mdg | Event Marketing Agency for Trade Shows and Associations

Leading event marketing agency mdg has promoted Atlanta-based Jacquelyn Wells into a vice president role, effective immediately.

Convene magazine, the leading meetings industry publication for educational content and professional development, is launching a new marketing column with Kimberly Hardcastle-Geddes acting as contributing editor.

Design thinking isn’t necessarily a new concept, but it’s one that event professionals are employing more regularly to power their organizational strategies.

While digital disruption isn’t new to the events business, the importance of having an integrated data, web and digital strategy is gaining traction—and creating immense opportunities for association and for-profit organizers alike. 

We often talk about the power of storytelling and making emotional connections with our audiences. One event marketing approach that maximizes the power of both of these is using testimonials.