mdg | Event Marketing Agency for Trade Shows and Associations

The International Association of Exhibitions and Events (IAEE) has announced the results of the elections for its 2019 Board of Directors.

Today’s attendee prospects are much different than they were a decade ago. They’re digital, discerning, and demanding.

To build on that philosophy, I’ve asked my network of clients, colleagues and friends who have launched events (and marketed existing ones) for advice that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.

Full-service event marketing and public relations agency mdg has been purchased by Freeman, an international brand experience company with headquarters in Dallas, Texas.

For the fifth consecutive year, association and event marketing agency mdg participated in SmallBusiness Saturday

Alternately, you can segment based on targeted messaging when you desire to speak to audiences differently like special offers for past attendees or specific education tracks targeted by job function.

If you are planning your event’s marketing campaign for the year ahead and want to understand the key trends that should inform your strategic and tactical decisions, this session has your name written all over it.

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively.

mdg has garnered seven first-place awards, including a “Best in Show” for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition.

The 28th International BoatBuilders’ Exhibition and Conference (IBEX) welcomed nearly 4,300 verified visitors – a 23 percent increase over last year – and a 10 percent increase in square footage to accommodate 14 percent more exhibiting companies