mdg | Event Marketing Agency for Trade Shows and Associations

Determining when to launch an international marketing effort requires careful consideration of multiple variables, including event frequency and location, industry budgeting practices, visa and other travel requirements, as well as the competitive landscape.

Gen Zers are moving to video-first consumption. Where does that leave us?

With the rise of new digital marketing strategies and the complexities introduced by the General Data Protection Regulation (the infamous GDPR), is it still worth investing significant time and energy into promoting events via email?

Event marketing agency mdg has recruited Marc Blumer to serve as Customer Journey Architect, managing the integration of digital, web and email marketing around the convergence of content and data.

There’s an ongoing debate among psychologists regarding how much of a person’s success in life is a factor of cognitive intelligence (IQ) versus emotional intelligence (EQ).

A new geopolitical and geoeconomic landscape is being formed as global supply chains and long standing trade agreements  are being reassessed.

mdg’s International Digital Marketing Specialist Irina Anthony shares how she uses digital tools and techniques to reach attendee prospects from foreign countries.

We’ve learned that change is constant and that agility is key to survival. And for me, personally, these changes have necessitated the unlearning of a few basic truths that once informed my approach to event marketing.

Once relegated to consumer brands, the brand experience is now finding its rightful place in B2B.

When it comes to managing digital resources for trade shows and events, there is no one size fits all solution.