The Brand Experiencepresented by Jacquelyn Wells, mdg vice president
a premier feature of
IAEE’s Southeastern Classic Educational Conference
July 25-27, 2018
The Classic Center
300 N Thomas St.
Athens, Georgia 30601
Once relegated to consumer brands, the brand experience is now finding its rightful place in B2B. Your attendee prospects begin to experience your brand in the months and days leading up to your event — through word-of-mouth conversations, on social media, your web site, and more. Learn how to craft your story in a way that captures attention, gets your industry talking, creates an emotional connection and compels attendance. Jacquelyn Wells will reveal the essential building blocks for developing an impactful brand experience from strategy through to execution, using data insights, breaking down departmental silos, and leveraging tactics to create meaningful interactions with our audiences at every touch point.
Jacquelyn Wells is a vice president and senior strategist at mdg, a 100+ person agency with offices in Atlanta, Southern California, Chicago and Washington, D.C. Specializing in event and association marketing, mdg brings together marketing researchers and strategists, digital and interactive media experts, event and association management specialists and data analysts with a robust creative team to provide complete marketing solutions that help clients achieve their objectives. Jacquelyn has managed campaigns for several of Trade Show Executive’s Gold 100 trade shows, including SuperZoo, CTIA Super Mobility, the International Baking Industry Exposition and World of Concrete.