mdg | Event Marketing Agency for Trade Shows and Associations

If you want to launch or grow a health care conference, it is crucial to consider the learning preferences of specific demographic groups.

Forget brainstorming. Ideation is about taking a more structured, purposeful approach to generating, developing and communicating new ideas and solving problems.

Leading event marketing agency mdg has promoted Atlanta-based Jacquelyn Wells into a vice president role, effective immediately.

Convene magazine, the leading meetings industry publication for educational content and professional development, is launching a new marketing column with Kimberly Hardcastle-Geddes acting as contributing editor.

Design thinking isn’t necessarily a new concept, but it’s one that event professionals are employing more regularly to power their organizational strategies.

While digital disruption isn’t new to the events business, the importance of having an integrated data, web and digital strategy is gaining traction—and creating immense opportunities for association and for-profit organizers alike. 

We often talk about the power of storytelling and making emotional connections with our audiences. One event marketing approach that maximizes the power of both of these is using testimonials.

Generation Y is making its presence known on trade show floors, in meeting rooms and at stand-up desks in open-plan offices. As a result, event organizers and suppliers are implementing millennial-focused programs to nurture these young professionals.

For the fifth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love in the world.

Experts expect the live video trend to grow throughout 2018, including mdg President Kimberly Hardcastle-Geddes, who believes that given the experiential nature of trade shows and conferences, it makes perfect sense why live video is so hot right now.