December 2018
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Hardcastle Elected to IAEE Board of Directors
The International Association of Exhibitions and Events (IAEE) has announced the results of the elections for its 2019 Board of Directors.Learn More -
Ferrer Leads Event Marketing Session at PCMA’s Convening Leaders
Today’s attendee prospects are much different than they were a decade ago. They’re digital, discerning, and demanding.Learn More -
Ready for Launch?!
To build on that philosophy, I’ve asked my network of clients, colleagues and friends who have launched events (and marketed existing ones) for advice that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.Learn More -
Event Marketing Agency mdg becomes A Freeman Company
Full-service event marketing and public relations agency mdg has been purchased by Freeman, an international brand experience company with headquarters in Dallas, Texas.Learn More -
Celebrating Small Business Saturday
For the fifth consecutive year, association and event marketing agency mdg participated in SmallBusiness SaturdayLearn More -
Is Over-Segmentation Hurting Your Marketing?
Alternately, you can segment based on targeted messaging when you desire to speak to audiences differently like special offers for past attendees or specific education tracks targeted by job function.Learn More
