mdg | Event Marketing Agency for Trade Shows and Associations

Insights WASHINGTON, DC —— mdg, A Freeman Company today announced a new strategy group, mdg Advisory Services, with the sole focus of helping clients reimagine and realize their potential…

As organizers plan their return to in-person events, they are also determining the role that digital offerings will—or won’t—play in a post-pandemic future.

Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. One method of diversification is harnessing the power of content to fill the gaps left by the pause in live events.