mdg | Event Marketing Agency for Trade Shows and Associations

The past year had its share of ups and downs – the vaccine rollout, the delta and omicron variants, the varying degrees of success with digital events, the return of live events.

As we come to the close of 2021, we reflect on the past year’s ups and downs

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 27, 2021

Demonstrating sustainability throughout campaigns and at events sends an important message to stakeholders, but how can we promote sustainable practices on the show floor that live on beyond the event and positively impact the communities and industries we serve?

Washington, D.C. — mdg, A Freeman Company has promoted Erin Lee and Shauna Peters to the executive leadership team.

mdg, A Freeman Company hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF).

Admittedly, we’re a little biased about the benefits of using an agency for attendee marketing, so we encourage you to filter the following advice through the lens of your unique situation.

As event organizers return to in-person events, uncertainty rules the day. Or does it? Hear Ken Holsinger, the head of Digital & Data Solutions at Freeman present the latest wave of research that addresses how attendees and exhibitors are feeling about the return to live, the short- and long-term role of hybrid, and the outlook for events in a post-vaccine world.

mdg director of social media Connor Stewart sat down with GatherGeeks, a podcast by BizBash

PCMA Convene featured research and talking points from Freeman, Epistemix, Ohio State University and mdg on how to communicate and allay concerns around the safety of in-person events to attendees, exhibitors and other events industry stakeholders.