mdg | Event Marketing Agency for Trade Shows and Associations

Our ascent from COVID and omicron has been swift — we are now largely mask-free, back in offices and planning furiously to deliver in-person events.

The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your membership campaign.

Shauna Peters, vice president and marketing strategist at mdg, was a featured speaker for ASAE’s Marketing, Membership and Communications Conference.

mdg account strategist Ingrid Thorson, director of content Christine Johnson and managing director Vincent Polito led a workshop at Freeman Inside LIVE! on May 19.

The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny and the need to make timely decisions despite many variables and uncertainties.

mdg, A Freeman Company presented Rebuilding International Participation, an educational session in conjunction with UFI and Lippman Connects’ Exhibition and Convention Executives Forum (ECEF). The session was followed by a reception and transportation for ECEF participants was provided.

Insights by: Kimberly Hardcastle, president I’ve had my ear to the ground during the first quarter of the year and have aggregated the following advice and insights from organizers who hav…

As association marketers, we are often guilty of focusing so myopically on our own industry, profession and/or offerings and forget there’s a whole world spinning around us. As an account strategist, I find it very important to thoughtfully incorporate current events, trends and news into client communications.

Now is always the “right time” to make your campaign more meaningful and relevant. Contact us to learn how today.

Event marketers are always looking for effective means to reach prospective attendees; but not all event marketers have hundreds of thousands of dollars to spend on their acquisition campaigns.