mdg | Event Marketing Agency for Trade Shows and Associations

Before prospects will consider attending an event, they must first know it exists.

mdg has launched a new agency division dedicated to research, data and insights as part of its ongoing commitment to helping association and event clients evolve from legacy-based to data-driven operating models

After 12 years with mdg, A Freeman Company, Vincent Polito is moving into a new role within the events industry, replacing David Audrain as the Chief Executive Officer of the Society of Independent Show Organizers (SISO).

Kimberly Hardcastle-Geddes, president of mdg and Ken Holsinger, SVP of Strategy at Freeman are leading a breakout session at the SISO Summer Conference.

Over the past two years, it’s become apparent that not all event-goers are created equal and that the values of our audiences are (or should be) influencing how we define our brands, operationalize best practices and tell our stories.

PCMA Convene featured mdg’s advice on how organizations should define their brands, operationalize best practices and tell their stories in relation to their audience’s values.

mdg, director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on July 28.

mdg partnered with the National Restaurant Association and Winsight LLC to market the National Restaurant Association Restaurant, Hotel-Motel Show 2022.

When it comes to event marketing, it’s always been not just who and what that matters, but where—and since the pandemic, the destination plays an even larger role in attracting an audience.

mdg, A Freeman Company and UFI hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum.