mdg account strategist Ingrid Thorson, director of content Christine Johnson and managing director Vincent Polito led a workshop at Freeman Inside LIVE! on May 19. Session details are below.

Bridging the Generational Gap in Events and Event Marketing
Unless you’re marketing a student conference or retirement convention, it’s likely that you’ll need to tailor your audience acquisition campaigns to four distinct generations: Baby Boomers, Gen X, Millennials and Gen Z. In addition to tailoring outreach to each of these cohorts, you must also consider how the demographics (and psychographics) are shaping audience expectations of the event brand and onsite experience. During this interactive session, you’ll see data that paints a clear picture of the future, advice for translating best practices in consumer marketing into B2B event marketing and you’ll get a first-hand look at some of the hottest tactics that are driving registrations and attendance.