mdg | Event Marketing Agency for Trade Shows and Associations

Cool isn’t about spectacle — it’s about the moments worth sharing. Here’s how authenticity and design choices keep audiences coming back.

New ShowReady Package helps organizers preserve international attendance as $250 Visa Integrity Fee impacts global participation

mdg former senior vice president Jacquelyn Wells spoke at the International Association of Exhibitions & Events Southeastern Chapter Luncheon.

Instead of replacing your strategy, AI is making proven tactics like writing effective subject lines, segmentation, and send-time optimization faster and more precise. Here’s how event marketers can put AI to work in ways that move the needle right now.

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented the session at the Large Show Roundtable.

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the Attendee Acquisition Roundtable.

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Exhibit Sales Roundtable.

In a time when the term “inclusion” can spark debate, event professionals might feel pressure to retreat from bold, community-minded messaging. But inclusive event marketing isn’t about politics. It’s about people. It’s about saying, “everyone’s welcome” and then actually showing how you mean it.

AI tools like ChatGPT and Gemini are rapidly changing how people discover events, generating leads and inquiries without traditional website clicks. In this new “zero-click” landscape, optimizing your content for both audiences and AI models is becoming essential.

The 2025 NAB Show, held April 5-9, attracted 55,000 registered attendees from 160 countries, 26% of whom traveled to the U.S. from another country for the show.