mdg | Event Marketing Agency for Trade Shows and Associations

In today’s experience-driven world, event success isn’t measured solely by attendance numbers or square footage — it’s measured by how attendees feel

mdg president Caitlin Fox presented a session at the SISO Leadership Conference.

Anyone can be an Innovator. It starts with a few tweaks to the way you approach event planning and execution.

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.

When used strategically, uncertainty can be a lever — not a limitation — to move your audience in the final weeks. Here are six tactics that go beyond the basics and use today’s climate as a springboard for late-registration success:

mdg president Kimberly Hardcastle-Geddes presented a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences.

What’s next for events? We asked top association executives and independent organizers for their perspectives — and a sneak peek of what they’ll cover during the 2025 Exhibition and Conference Executives Forum (ECEF), May 28 in Washington, D.C.

mdg, A Freeman Company presented Leading Through Geopolitical Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of Independent Show Organizers (SISO).

Insights mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger were chosen to lead a session at the 2025 Exhibition & Conference Executives Forum. Registration …