mdg | Event Marketing Agency for Trade Shows and Associations

By 2030, Generation Z will make up 30% of the workforce — and already, this generation of digital natives accounts for a large portion of event organizers’ prospect pools. That means this is the time to take a long, hard look at your event marketing and ensure that it delivers the authenticity Gen Zers prize.

Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing.

Event marketers should be considering digital out-of-home (DOOH) advertising as an effective way to reach their target audience where they are

As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and greater importance is placed on connections and a streamlined experience.

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people.

Websites aren’t for ‘setting and forgetting’, they need regular check-ups and fine-tuning to consistently maximize conversion rates and optimize user experience