Working with Influencers to Promote Your Event

Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing. How can you identify and find the right talent, compel ...Read More

A B2C Tactic Adapted for B2B

When we think of digital advertising, we picture banner ads, paid social media placement and other traditional online channels: i.e., what you see on your devices. But people also leave ...Read More

Evolve How You Create, Sell and Market Events

As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and ...Read More

More Than Testimonials: Social Proof

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what ...Read More

It’s time for your annual website check-up!

Websites aren’t for ‘setting and forgetting’, they need regular check-ups and fine-tuning to consistently maximize conversion rates and optimize user experience. The following questions will help you evaluate three key ...Read More

8 Ways to Build Event Awareness With Content

Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should ...Read More