mdg | Event Marketing Agency for Trade Shows and Associations

While there’s still room in an event marketing plan for the standard press release and reputation management tactics (like there’s still room in the closet for a classic black pump or Italian leather wingtip), it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.

On the eve of the annual Exhibition and Convention Executives Forum, mdg assembled a panel of experts and industry leaders to discuss real-world examples of how agility breeds success in the digital world.

With the marketing technology landscape in flux and new digital tools and tactics appearing seemingly every day, keeping up with the latest trends can seem like a full-time job for event marketers.

From teasing event-based, new product launches to utilizing session content beyond the show, content marketing can lead to improved SEO, heightened brand recognition and a serious case of FOMO (fear of missing out) among prospects.

It’s likely that we are overlooking, under-accommodating and generally misunderstanding certain segments of our prospective audience.

And while no ONE silver bullet exists, there is a mindset that can drastically transform results within an organization: fearlessness.

I recently heard Daniel Lemin, co-author of Talk Triggers, discuss how and why businesses should create conversation-worthy differentiators as pathways to growth.

Last month, we asked a few of our in-house experts for New Year’s Resolutions that should inspire event marketing campaigns in 2019 and beyond. We’re sharing them with you here and will be tracking our progress throughout the year…

To build on that philosophy, I’ve asked my network of clients, colleagues and friends who have launched events (and marketed existing ones) for advice that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.

Determining when to launch an international marketing effort requires careful consideration of multiple variables, including event frequency and location, industry budgeting practices, visa and other travel requirements, as well as the competitive landscape.