mdg | Event Marketing Agency for Trade Shows and Associations

Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot.

The event strategists at mdg have been providing ongoing guidance to producers of trade shows, conferences, meetings and corporate events about how to approach the necessary shift in planning, marketing and communications.

Virtual events can keep brands top of mind, audiences engaged and can help generate new leads. To create an audience for your next virtual event, consider these best practices.

Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events seems to be decreasing due to coronavirus (COVID-19) concerns.

Given the havoc COVID-19 has wreaked on our industry in recent weeks, you might be feeling like your luck has run out.

Insights To commemorate Valentine’s Day, I asked some of mdg’s top event marketers to share the tools, techniques, and new ideas they’re head-over-heels about. Sure, flowers and chocolates …

If the International Baking Industry Exposition (IBIE) is any indication, organizers in this space are still putting bread on the table.

At CEIR Predict in October, a slate of expert speakers from outside of the events business took the stage to present insights about the latest social, consumer, economic and political trends shaping the world around us.

Organizers of The Car Wash Show set out to achieve three major objectives in 2019: 1. To deliver more qualified attendees to the show floor 2. To enhance an already great show experience 3. To encourage earlier registrations while simultaneously increasing its verified rate

Born between the late 1990s and early 2010s, the oldest members of Gen Z are now in their early 20s, graduating from college, and starting to enter the workforce. While event marketers have long considered how to reach and engage millennials, they’ll soon be turning their attention to this new demographic.