mdg | Event Marketing Agency for Trade Shows and Associations

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event?

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events.

Savvy event marketers know that influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences.

As we plan for 2024, mdg’s team of experts are resolving to make the most of the new trends and technologies that will help us identify, reach and attract new audiences to trade shows and conferences.

Because of pandemic-era deferments, exhibitors are just now reaching the end of previously invested show funds, and many are taking a fresh look at the return on investment traditional events have historically delivered before recommitting.

Insights by: Kimberly Hardcastle, chief strategist Purr-plexed by slow registration? Consider this: Freeman’s proprietary research shows that roughly half of attendees register just five w…

Insights by: Nadia Bennet, copywriter III While the term “paid membership community” may technically be used to describe a traditional association, nowadays, it’s more commonly used to…

At best, jargon runs the risk of being too vague for “outsiders” to latch onto. At worst, it creates a thick stew of business buzzwords that leaves a bad taste.

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments.

The pandemic slump is a thing of the past — even when it comes to international audiences. Many events are seeing equal, or in a few cases, greater international numbers than 2019