mdg | Event Marketing Agency for Trade Shows and Associations

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.”

A neophyte’s guide to understanding emerging tech

There’s nothing we love better than early bird registrants for our events. But how do you keep them engaged between registration and opening reception to make sure they actually attend?

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people.

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years.

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences.

The International Baking Industry Exposition (IBIE) is anything but stale.

How should you be thinking beyond the traditional in order to identify and reach colder audiences who are unfamiliar with your brand?

Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence.

Before prospects will consider attending an event, they must first know it exists.