mdg | Event Marketing Agency for Trade Shows and Associations

Over the past two years, it’s become apparent that not all event-goers are created equal and that the values of our audiences are (or should be) influencing how we define our brands, operationalize best practices and tell our stories.

mdg, A Freeman Company and UFI hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum.

Our ascent from COVID and omicron has been swift — we are now largely mask-free, back in offices and planning furiously to deliver in-person events.

The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your membership campaign.

Insights by: Kimberly Hardcastle, president I’ve had my ear to the ground during the first quarter of the year and have aggregated the following advice and insights from organizers who hav…

As association marketers, we are often guilty of focusing so myopically on our own industry, profession and/or offerings and forget there’s a whole world spinning around us. As an account strategist, I find it very important to thoughtfully incorporate current events, trends and news into client communications.

Now is always the “right time” to make your campaign more meaningful and relevant. Contact us to learn how today.

There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like years in career or membership history.

The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign

Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. Their attendee profile conducted in October 2021 polled over 5,400 respondents across widespread industries. There were several key findings from this research: