mdg | Event Marketing Agency for Trade Shows and Associations

Amid false starts and months of virtual experiences, in-person events are returning.

The past year had its share of ups and downs – the vaccine rollout, the delta and omicron variants, the varying degrees of success with digital events, the return of live events.

mdg, A Freeman Company hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF).

If you feel like the rug has been pulled out from under you, you’re not alone. When in-person events started to roll out this summer after months of virtual experiences, things started to look almost — dare we say — normal. Then came the delta variant.

How can event marketers use visuals to drive audience engagement and event attendance?

International travel is coming back—even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to get serious about reengaging global attendees.

Insights by: Shauna Peters, vice president and marketing strategist Here’s a bright idea for addressing a potential decrease in your event attendance: focus on quality over quantity. Accou…

Insights by: Connor Stewart, director of social media Good news and bad news: Fortunately, many of the industries or professions our events serve are teeming with influencers. Unfortunately,…

Event professionals must question everything they thought they knew about marketing events, unlearn bad habits and even buck some traditional thinking as they plan their next in-person campaigns.

As organizers are planning a return to in-person events, they are grappling with the role that digital offerings will — or won’t — play in a post-pandemic future.