Across the association landscape, event attendance has become a pressure point.

Events are more expensive to produce. Attendees are more selective about where they spend their time. And many associations are Read More…

Most AI value discussions still focus on visible change: cost reduction, margin improvement or head-count shifts. But AI’s earliest and most valuable contributions are showing up somewhere else — in Read More…

Every year, Spotify Wrapped shows up — and every year, people talk about it. They share it. They take pride in it. They tell everyone their “listening age,” unprompted. Recaps Read More…

Back in January, we made our predictions for what would define event marketing in 2025 — from AI integration and personalization to evolving attendee behaviors. Now that the year’s Read More…