Inner Circle Archive
From Concept to Reality: Keys to Launching a New Event Brand
Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Read More…
What Events Can Learn From the ‘Wicked’ Marketing Playbook
The only thing bigger than Cynthia Erivo’s riff at the end of “Defying Gravity” is the marketing blitz that catapulted “Wicked: Part One” into the stratosphere as the highest grossing Read More…
What Will Event Marketing Look Like in 2025?
2024 has certainly been eventful year. Marketers have embraced data-driven personalization, automation and the growing power of influencers, among other key trends. And soon, a new year will bring even Read More…
How to Spotlight First-Time Exhibitors (and Energize Your Event)
Having new exhibitors at an event, whether they are startups or established brands, can create buzz, facilitate repeat attendance, attract new audiences and help position a show as the go-to Read More…
