A Pirate’s Guide to Trade Show PaRrgh

When navigating the (often) rough waters of trade show public relations, it’s helpful to have the support of a good crew. mdg’s public relations experts are old salts when it comes to the creation – and execution – of integrated plans that keep events top of mind with trade and mainstream press. Their expert adviceRead More

social media

A New Look at Social Media for Event Marketers

We all know social platforms are a critical part of the marketing mix, but are you leveraging them to their fullest capabilities? Social platforms are rapidly evolving to remain relevant and they’ve added several new features. Here’s what you need to know about the big four and how to integrate them into your social mediaRead More

ASAE17 Inspire

What I Took Away from ASAE’s Annual Meeting

Last month, thousands of association professionals united in Toronto to learn, network and gain inspiration from each other. Personally, I achieved all those objectives and came back to work feeling motivated to translate my knowledge into action and to share my key takeaways… Tell Relatable Stories As we tell stories about our events and/or associationRead More

Entrepreneurial Lessons for Event Marketing

According to Exhibit Surveys 46% of trade show attendees go to only one event per year. In a day and age when events compete for the same (and often shrinking) pool of attendee prospects, how can your event stand above others as THE ONE? We found answers to this question in an unlikely place: iCONICRead More