Inner Circle Archive
Gen Z Wants to Attend Events — Why Aren’t They?
Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. Based on new research from Freeman and The Harris Poll, it looks like those efforts Read More…
Behind the Scenes with Event Industry Leaders
What’s next for events? We asked top association executives and independent organizers for their perspectives — and a sneak peek of what they’ll cover during the 2025 Exhibition and Read More…
Event Marketing During Times of Geopolitical Uncertainty
Tariffs, government downsizing, regulation changes and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition. Here are Read More…
From Concept to Reality: Keys to Launching a New Event Brand
Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Read More…
