Inner Circle Archive

The New Exhibitor Reality
Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy. Because of Read More…

Registration is down and it’s almost show time?
Purr-plexed by slow registration? Consider this: Freeman’s proprietary research shows that roughly half of attendees register just five weeks before show time. A new report from mdg reveals that 65% Read More…

What Can We Learn From Paid Membership Communities?
While the term “paid membership community” may technically be used to describe a traditional association, nowadays, it’s more commonly used to refer to an online business model that facilitates member Read More…

Do You Speak Attendee?
Success Starts Here! Content is king! Keep calm and …
Are your eyes glazing over yet?
Jargon is pervasive in marketing — and event marketing is no exception. Usually, you know it when Read More…