Inner Circle Archive

How to Use Social Proof in Event Marketing
There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what Read More…

How To Plan for 2023 and Beyond
Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of Read More…

Event Marketing Resolutions for 2023
With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. We’re looking Read More…

IBIE’s Fresh Approach to Attendee Acquisition
The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs Read More…