How to Use Social Proof in Event Marketing


There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what Read More

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How To Plan for 2023 and Beyond


Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of Read More

Event Marketing Resolutions for 2023


With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. We’re looking Read More

IBIE’s Fresh Approach to Attendee Acquisition


The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs Read More